SIMBA LAUNCH / PEPSICO

Case Study

Simba’s 2025 Tomato Launch tapped into SA’s tomato-sauce obsession to reignite love for a nostalgic favourite. By letting flavour be felt, not explained, we inspired loyal and new shoppers to reach for the refreshed Tomato Sauce Simba chips.

The Brief

Our Response

The Results

Campaigns That Connect. Stories That Sell. From Insight to Impact: See What We’ve Done.

We develop Till to TV campaigns that ensure the overarching strategy and creative concept align seamlessly across all platforms.