strategy that sells
From Till to TV™ – strategy that sells
At Integer\Hotspot, we’re integrated, omni-channel and unique.
Everything we do is seen through a shopper lens, and this means we don’t just build brands: we move them. From aisle to trolley, from wishlist to cart, and from there to check-out and into our clients’ bottom lines.
Our speciality? Connecting the dots across the entire path to purchase, starting with corporate and brand identity, and weaving this through every element right through to the point of sale. We deliver strategy and creative that converts ‘wants’ and ‘likes’ to sales.
We call it Till to TV™. It’s how we bring brands to life in a way that is authentic to both the consumer and the shopper across every touchpoint.
We understand the value of brand cohesion and the power of building brands that shoppers connect with.
We also understand the differences between consumers and shoppers. We know that consumers have emotional connections with brands, while shoppers are more practical and functional. Shoppers are the doers. The ones making the monthly decisions about the products that solve their everyday problems, the products that they’ll buy again next month.
And this is why their lens is the vision behind every decision we make.
