About

The Integer Group® is the world’s leading commerce agency and a key member of Omnicom Group Inc. Relentlessly focused on delivering Great Work That Works, we believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and accelerate transaction. Integer has more than 1,100 associates in 25 offices around the world.


CEO

Di Wilson

Today the Integer Hotspot SA name has become synonymous with results-driven communication solutions that bring brands to life. In her personal capacity, Di was also awarded “The Most Influential Women in Government and Business, media and communications” (2007) and was a “Cosmo Finalist – Mover and Shakers” (2006), she also contributed to the industry as a board member of POPAI South Africa – until 2017 delivering thought leadership on the role of Shopper Marketing in the South African market place.

Di began her career in client service and new business development at Grey Advertising. In 1999 she founded POD Communications – and was its CEO for over 15 years, before launching Integer Hotspot SA, a dynamic communications agency that has established itself as a leading media-neutral advertising and marketing agency working across most sectors and integrated strategic touch-points. In addition, the agency prides itself on having strong TTL offering with a focus on shopper, delivering specialised POS and brand activation, Digital and social media solutions evidenced by many prestigious local and global awards at the prestigious POPAI awards.

More recently Di and Hotspot signed an exclusive agreement with SoPost, digital sampling platform and is spearheading the launch of Shop!SA as she sits on the Shop! Global Council Charter representing SA.

Chairman

Kgaugelo Maphai

Kgaugelo is a seasoned marketer and entrepreneur who has experienced all aspects of marketing, media and communications within the client, media owner and agency environments during his 21-year career.

He has worked in the hospitality, broadcasting and advertising sectors, and has held a number of key management and leadership positions including Advisory Board member at Kagiso Media (Pty) Ltd, Group Marketing Services Manager at Peermont Global (Pty) Ltd, National Sales Manager at East Coast Radio (Pty) Ltd, Sales manager at Etv and most recently, he was the Managing Director at The MediaShop (JHB. 

His passion has always been about understanding the diverse South African consumer landscape, their behaviour and influences, and finding ways to connect brands with them by also assisting brands to communicate effectively with consumers to grow market share. 

He studied at the AAA School of Advertising and also completed a Strategic Executive Programme at the Harvard Business School in 2019.

Non-Executive Director

Rob Collins

Rob was born and educated in Johannesburg and since graduating from Wits University, his career has spanned Legal Advisor for Inland Revenue and Tax Consultant at Deloitte and Touche, after which he moved into the movie, entertainment, leisure and lifestyle sector heading up the Ster-Kinekor group.  He then worked for Tsogo Sun Holdings from 2000 till 2013 until moving over to Sun International where he held the position of Group Chief Strategy & Operations Officer until his retirement in July 2019. Today, Rob holds several non-Executive Chairman roles for several companies and enjoys assisting and mentoring young dynamic entrepreneurs and their businesses. He also sits as a trustee on the Marketing Achievements Awards Council and Chairman of the Parktown Foundation for Parktown Boys High School.

Creative Director

Gavin Meek

Gavin’s lifelong passion for advertising began when dinosaurs roamed the earth, studying graphic design at Pretoria Technikon, and then joining Grey Worldwide in 1998 after graduating with several final year awards.

As a member of the Creative team at Grey Healthcare, Gavin met and worked with Di Wilson for a number of years, beginning a partnership that saw them develop numerous winning pitches and campaigns- and eventually resulted in Gavin leaving Grey to help her found POD Communications.

As the Creative Lead, Gavin was responsible for aligning strategies with effective and innovative creative ideas – a role that he continues to this day as Creative Director at Integer SA.

Gavin firmly believes in a hands-on approach to design and conceptualisation, overseeing every aspect of work in the Integer SA studio from ideation to execution – and the key to that Creative Knockout Punch is always the same: a great idea, executed by a great team focused on delivering great work, that works – and the product of this ethos is made visible through several shelves loaded with industry awards.

Lead Strategist

Sonia Correia

With an IMM under her belt, Sonia began her career at Proctor & Gamble. She then moved to Revlon to assume the position of Marketing Manager, where her key responsibilities included delivering against forecasts, budgets and marketing plans. Working within defined and identified areas of strategic intent and brand objectives, Sonia soon became responsible for driving bottom lines sales and achieving profit goals.

Sonia is now a permanent member of the Integer SA team, and heads up the Agency’s strategic thinking, including:

  • Strategic brand development
  • Short-and long-term business plans – against the backdrop of overall business objectives
  • The Identification of relevant business and consumer insights
  • Developing targeted strategies around gaps and opportunities in the market place.

Sonia also has a holistic understanding of marketing and trade functions, communication and promotional plans, trade and shopper marketing, new product development, launches, as well as event and project management.

Business and Commercial Director

Tracey Lehman

Tracey has 25 years experience in the Marketing industry, with studies in Strategic and Communications Marketing: both Digital and Business focused. Tracey has many years experience working in the global marketing environment, with established knowledge of integrational and full strategic roll outs.

She started her Marketing and Communication career working in the liquor industry with South African Breweries – garnering experience in research, strategy roll-out, sponsorships and activations across many brands over a period of 6 years.

Global Korean brand LG Electronics, gave her international training, a 360 degree approach to not only marketing communications, but access and involvement into major sport sponsorship negotiations, locally and internationally in Cricket and Golf.

Tracey currently manages the overall business internally as well as overseeing the FMCG portfolio of brands at Integer SA where her extensive experience and leadership adds immense value to every project.

Operations and Production Director

Anita George-Kuhn

When you can move people across the planet and back, turning an idea into a dream holiday without blinking as well as managing people, amid creating memories then you have all the skills you need to seamlessly manage a creative studio floor. Anita is one of those rare people who can galvanize people and sees the magic in an idea bringing to life a design concept into incredible launches or incentive team building events. She had conquered the world of travel, long before stepping into the world of advertising.

Returning from Ireland in 2000, her next voyage began using her incredible ability to manage people and projects, firstly at Pod Communication and then at Integer Hotspot. 

The similarities and skill set of both travel and advertising industries compliment each other beautifully. Both require an innate ability to transform the imagined into reality and both require structure, process and solutions. 20 years experience in Advertising and 15 years in Travel, enables Anita to help teams of amazing people accomplish their sparks of brilliance.

Not only has she had experience as a Travel guru, Client service Manager, Traffic Manager and Project Manager, she is an astute, kind and encouraging light that her team lean on personally and at the office whilst guiding everyone in her role as Operations and Productions Director.

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