Dentyne’s in-store branding needed to move beyond awareness to drive conversion.
We positioned it as the go-to oral care alternative when brushing isn’t possible. “When You Can’t Brush – Chew.” Bold, strategic POS displays near oral care and checkout zones reinforced this benefit.
The result: a campaign that made fresh breath instantly accessible and kiss-ready at every moment.
The Brief
Our Response
The Results
Campaigns That Connect. Stories That Sell. From Insight to Impact: See What We’ve Done.
We develop Till to TV campaigns that ensure the overarching strategy and creative concept align seamlessly across all platforms.
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