We brought Bacardi to life across key lifestyle events with high-energy campaign activations at Rocking the Daisies, Best Day Ever in Cape Town, News Cafe in Gauteng, and Holiday Club (BHC) in Mpumalanga. Each activation featured games, foosball, spin-and-win competitions, and giveaways—designed to drive brand awareness, increase consumption, and boost sales. The results speak for themselves: over 10,000 people engaged and 1,876 shots sold at Rocking the Daisies; 5,000+ engaged at BHC; 675 shots sold and 3,000+ engaged at News Cafe; and 1,500+ engaged at BDE.
