Panado

Agency task:

Reposition Panado, a heritage brand, to ensure continued relevance with new parents, credibility with adult users and ongoing first choice with loyal users in a fiercely competitive category with parity across functional benefits

Key insight:

time-pressured modern living has fundamentally changed the nature of caregiving,
with consumers seeking trusted solutions that make caring for themselves and
their families simpler, without compromising on quality or effectiveness

Concept:

we updated the brand strategy, visual identity, and developed a creative big idea, that rolled out through the line, to position Panado as the pain and fever solution that makes life ‚ĶEASY

Result: 174% growth in 2021 vs 2020

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