Linctagon

LINCTAGON

Agency task

Get one or more Linctagon products into every “medicine box” in every household, before, during and after winter

Key insight

Before consumers visit the doctor they first try to self medicate based on their symptoms “I need to have something on hand to ensure I am always ready to fight colds and flu symptoms”

Concept

Own the PTP from the home to the OTC counter or to the category. Establishing Linctagon as the go-to-brand that covers multiple symptom relief associated with colds and flu and gets everyone back on their feet faster

Results

• 11% out of store sales growth
• Increased brand weighting across the range