Linctagon
LINCTAGON
Agency task
Get one or more Linctagon products into every “medicine box” in every household, before, during and after winter
Key insight
Before consumers visit the doctor they first try to self medicate based on their symptoms “I need to have something on hand to ensure I am always ready to fight colds and flu symptoms”
Concept
Own the PTP from the home to the OTC counter or to the category. Establishing Linctagon as the go-to-brand that covers multiple symptom relief associated with colds and flu and gets everyone back on their feet faster
Results
- 11% out of store sales growth
- Increased brand weighting across the range
