CBD

RETHINK CBD

Agency task

Launching a NEW CATEGORY, and a new brand!

Key insight

Millennial shoppers are already looking for natural healthcare alternatives

Concept

Drive education about the benefits of CBD with a simplified benefits toolkit, becoming the ‘voice of the category’. Disrupt with our CHOOSE LESS campaign, LESS anxiety, insomnia, pain, stress, nausea etc.

Results

• Sales up 76% ahead of forecast
• Year 1 sales target achieved in only 6 months